【www.tuzhexing.com--教育考试】
学习重点
1． Homework Review
2． What are the public relations?
3． The benefits of good HR
4． Organizing a PR event
5． Vocabulary consolidation on unit 4b
6． Unit 5a preview --- relocation
7． Oral practice --- Selling products
8． 数字知识系列（一）
9． 完型填空
10． Homework
I. Homework Review
3
commitment
diversify
saturated
attraction
reliable
strength
encourage
growing
4
happy with
diversify into
set up
be faced with
to stay/be loyal to
exchanged for
compete with
be committed to sth.
作文讲评：
Dear Mr. Oltey
Thank you for your letter of 10 November 2002 concerning car arrangements for our December conference.
I would like to inform you that certain changes have been made.
9 December
· Firstly, you can collect our delegates from Grand Hotel at 8.30am rather than 8.15 because the conference centre is not far.
· We will not need your cars to transfer guests at 6pm because we will hold the Chairman’s party in the conference center instead of the Grand Hotel.
10 December
· You will take delegates to my factory site. However, our factory site is in Commercial Road not Station Road. I am sorry for the mistake.
· After you return to the Grand Hotel for lunch, could you possibly wait there until 2.30pm? There are twelve people who need transport to the airport.
I do hope these changes will not inconvenience you and I will phone you next week to check if everything is fixed.
Yours sincerely
David Guan
II. What are public relations?
public relations noun
1 [uncountable] the work of explaining to the public what an organization does, so that they will understand it and approve of it 公共关系工作
They ran their own successful public relations business in London. 他们在伦敦经营自己的非常成功的公共关系公司。
2 [plural] the relation
nship between an organization and the public 公共关系
The project has been disastrous for the bank in terms of public relations. 就公共关系而言，该项目对这家银行而言是失败的。
a public relations exercise (=done in order to improve the relationship between the public and an organization) . 公共关系运作
1. Decide whether the following are the responsibility of the PR or Marketing Department at Skoda.
*Eilish O’Shea
’ apostrophe
PR
Ø Communication with the press
Ø Development of the company’s reputation
Ø Public awareness of company values
Marketing Department
Ø Research into the public’s needs
Ø Brand development
Ø Decisions about product pricing
2. 语言要点：描述工作职责
My job is to ..
Ø My job is to plan and manage the public relations strategy for the Skoda brand in the UK.
I’m responsible for…
Ø This means I’m responsible for dealing with the press,……
My job involves
In this job you have to …
Vocabulary
dealership noun [countable] a business that sells a particular company"s product, especially cars 代理经销（尤指代理汽车销售）
primary adjective
1 [usually before noun] most important 最重要的
ￚ同义词 main
Our primary concern is to provide the refugees with food and healthcare.我们最主要的担忧就是向难民提供食品和医疗援助。
Many of the villagers rely on fishing as their primary source of income. 这里多数村民依赖捕鱼作为他们主要的收入来源。
primary purpose/aim/objective
Their primary objective is to make money. 他们最主要的目的就是要盈利。
Personal safety is of primary importance. 个人安全是最重要的事情。
2 [only before noun] especially British English relating to the education of children between five and eleven years old 英国英语：初级的
American Equivalent: elementary
primary education 小学教育
provide verb [transitive]
to give something to someone or make it available to them, because they need it or want it 提供
Tea and b
iscuits will be provided.
provide something for somebody
The hotel provides a shoe-cleaning service for guests.
provide somebody with something
The project is designed to provide young people with work.
differ verb [intransitive]
1 to be different from something in some way 不同
The two systems differ in many respects. 这两个体系在很多方面都不同。
differ from
People differ from one another in their ability to handle stress. 人们在应对压力时各不相同。
differ between
The symptoms did not differ between the two groups. 两组实验的结果没有显示出不同的症状。
differ widely/greatly/significantly etc
We soon found that prices differed enormously. 我们很快就发现价格差异很大。
Experts have differing views on the subject. 专家就该问题观点各不相同。
2 if two people or groups differ about something, they have opposite opinions 意见不一致 ￚ同义词 disagree
differ about/on/over
The two lawyers differed about how to present the case. 这两位律师就如何打官司意见不统一。
identify verb[transitive]
past tense and past participle identified present participle identifying third person singular identifies
1 to recognize and correctly name someone or something 准确地认出（人或物）
The police took fingerprints and identified the body. 警察提取了指纹并确认尸体。
2 to recognize something or discover exactly what it is, what its nature or origin is etc 确认，发现
Scientists have identified the gene that causes abnormal growth. 科学家们发现了引起非正常增长的基因。
They identified a number of problem areas. 他们找出了一些问题出现的领域。
satisfy verb[transitive] if you satisfy someone"s needs, demands etc, you provide what they need or want满足
satisfy somebody"s needs/demands/desires 满足需要
The program is designed to satisfy the needs of adult learners.
satisfy somebody"s hunger/appetite (=give someone enough food to stop them from feeling hungry) 满足了胃口/食欲
A salad won"t be enough to satisfy my appetite.
Just to satisfy my curiosity (=find out something), how much did it cost? 满足好奇心
on a regular basis
What is a PR?
Marketing has mo
re to do with identifying customer needs and developing the right products to satisfy those needs. PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public.
Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.
u Listen to the tape again. Match the verbs with the phrases to describe the role of the PR Department at Skoda.
manage the public relations strategy
deal with the press and public with information
provide the press, television and radio
give an accurate picture of the company
maintain goodwill and understanding
build long-term relationship
3. Speaking.
Find out about your study partner’s duties and responsibilities or yours.
III. The benefits of good PR
Listening.
1. B 2. A 3. C 4. C 5. A 6. B 7. C 8. B
Vocabulary
genuine adjective
1 a genuine feeling, desire etc is one that you really feel, not one you pretend to feel 真实的（感受）
ￚ同义词 sincere
genuine interest/concern/desire etc 真感兴趣/真切的担忧/真实的愿望
The reforms are motivated by a genuine concern for the disabled.这些改革是由对残疾人真切的担忧而实施的。
2 something genuine really is what it seems to be 真实的 ￚ同义词 real
We need laws that will protect genuine refugees. 我们需要保护真正难民的法律。
3 someone who is genuine is honest and friendly and you feel you can trust them 真诚的 ￚ反义词 false
She is the most genuine person I"ve ever met. 她是我遇到过的最真诚的人。
ￚgenuinely adverb
The boy seemed genuinely interested.这个男孩看上去真感兴趣。
ￚgenuineness noun [uncountable]
misconception noun [uncountable and countable] an idea which is wrong or untrue, but which people believe because they do not understand the subject properly 误解
popular/common misconception 普遍的/常见的误解
There is a popular misconception that too much exercise is bad for you. 现在流行的误解就是太多的身体锻炼会对你有害。
misconception th
at
Refugees have the misconception that life is great over here. 难民们误认为这里的生活很美好。
misconception about
many people"s misconceptions about the blind and deaf 许多人对于盲人和聋人存在的误解
up-to-date adjective
1 including all the latest information 最新的
up-to-date information/data/figures/news etc 最新的信息/数据/数字/消息
They have access to up-to-date information through a computer database.
keep/bring somebody up-to-date (=to give someone all the newest information about something)
Our magazine will keep you up-to-date with fashion. 我们的杂志会让你获得最新的时尚信息。
2 modern or fashionable 现代的，时尚的
up-to-date equipment/facilities/technology etc 现代的设备/设施/技术
up-to-date kitchen equipment 现代厨房设备
keep/bring something up-to-date (=to make something more modern)
The old system should be brought up-to-date. 这套老系统应该更新升级。
marketplace [countable]
1 the marketplace
the part of business activity that is concerned with buying and selling goods in competition with other companies 市场
Some retailers worry that new regulations will hurt their ability to compete in the marketplace. 一些零售商们担忧新法规会伤及他们在市场中与对手竞争的能力。
2 an open area in a town where a market is held 集市
emphasis noun[uncountable and countable]
plural emphases
1 special attention or importance
emphasis on
In Japan there is a lot of emphasis on politeness. 在日本，人们很重视礼貌。
put/place emphasis on something
The course places emphasis on practical work. 这门课程重视实际工作技能。
a change of emphasis in government policy 政府政策重心的转变
2 special importance that is given to a word or phrase by saying it louder or higher, or by printing it in a special way 重音
emphasis on
The emphasis should be on the first syllable. 这个单词的重音应该在第一个音节上。
point-of-sale material
showroom noun [countable] a large room where you can look at things that are for sale, such as cars or electrical goods 展示间
a car showroom 汽车展示间
regardless adverb
1 without being affected or influenced by something
不管
regardless of
The law requires equal treatment for all, regardless of race, religion, or sex. 法律面前人人平等，无论你的种族，宗教信仰或性别。
indication noun [uncountable and countable]
a sign, remark, event etc that shows what is happening, what someone is thinking or feeling, or what is true 指示
indication of
Dark green leaves are a good indication of healthy roots. 深绿色的叶子是根部健康的标志。
Could you give me some indication as to when I am likely to receive a reply? 你能就我何时可以收到答复给我一些提示吗？
indication (that)
Indications are that the situation hasn"t improved much. 众多信息提示状况并没有改善。
There is every indication (=there are very clear signs) that it is true. 有种多迹象显示这件事是真的。
Record ▶HIGHEST/BEST EVER◀
[countable] the fastest speed, longest distance, highest or lowest level etc that has ever been achieved or reached, especially in sport 最好的纪录
As a student, he broke the Scottish record for the 100 metres. 作为一名学生，他打破了苏格兰100米的纪录。
set a new world record 创造了新的世界纪录
British exports in 1991 were at an all-time record. 英国的出口量在1991年创下了历史最高纪录。
A record number of people have been thrown out of their homes. 创纪录的人们被赶出了家门。
personal satisfaction
be down to somebody
if an action or decision is down to you, it is your responsibility 由…. 负责
It"s down to me to make sure that everyone is happy. 我的职责就是让每个人都开心。
be down to somebody/something
to be the result of one person"s actions or one particular thing 归因于
Speaking.
public image
---image agent形象代言人
IV. Organising a PR event
branding noun [uncountable] a practice which involves a company giving a group of their products the same brand name, helping this name to become well-known 树立品牌形象的做法
paperwork noun [uncountable]
1 work such as writing letters or reports, which must be done but is not very interesting 文书工作
Police work involves so much paperwork these days. 现在警察也要做大量的文书工作。
2 the documents that you need for a business deal, a
journey etc 文书
venue noun [countable]
a place where an organized meeting, concert etc takes place 地点
sporting/conference/concert etc venue 体育/会议/音乐会举办的地点
The first thing to do is book a venue. 第一件要做的事就是预定场地。
The band will play (=perform at) as many venues as possible. 这个乐队将会尽可能多地在各地表演。
venue for
the venue for the latest round of talks 最近一轮谈判的地点
monitor verb [transitive]
1 to carefully watch and check a situation in order to see how it changes over a period of time 监察，监管
Patients who are given the new drug will be asked to monitor their progress. 服用新药的病人需要监视他们病情的进展。
The government is monitoring the situation very closely. 政府正在密切地监视着局面。
The temperature is carefully monitored. 人们正密切地监控着温度。
monitor what/how etc
We need a better system for monitoring what is going on. 我们需要一个更完善的体系来监控事情的进展。
2 to secretly listen to other people"s telephone calls, foreign radio broadcasts etc 窃听
He suspected that his phone calls were being monitored. 他怀疑他的电话被窃听了。
access noun [uncountable]
1the right to enter a place, use something, see someone etc 进入某地、使用某物或看望某人的权利
access to
Access to the papers is restricted to senior management. 只有高层管理人员才有权看到这些文件。
Cats should always have access to fresh, clean water. 要经常让猫能够喝到新鲜干净的水。
2 how easy or difficult it is for people to enter a public building, to reach a place, or talk to someone 可接近性
a villa with easy access to the sea 一座很容易就到海边的别墅
3 the way you use to enter a building or reach a place 途径，通道
Access is by means of a small door on the right. 入口处在右边的一个小门。
access to
Access to the restrooms is through the foyer. 去往厕所的路要穿过大堂。
4 have access to a car/a computer etc
to have a car, computer etc that you can use 可以使用车或登陆电脑
5 gain/get access (to something)
to succeed in entering a place or in seeing someone or something 可以进入某地或看到某人
The police managed to gain access through an upstairs window. 警方试图通过楼上的窗户进入。
information pack 信息袋
info noun /
[uncountable] informal 信息
information
clash verb
1 [intransitive] if two armies, groups etc clash, they start fighting - used in news reports 新闻用语：军队冲突
Troops clashed near the border. 双方军队在边境交火了。
clash with
Police have clashed with demonstrators again today. 警方今天又与示威者发生了冲突。
2 [intransitive] if two people or groups clash, they argue because they have very different beliefs and opinions - used in news reports 新闻用语：争辩
clash with
Democrats clashed with Republicans in a heated debate. 共和党人士在一次充满火药味的辩论中与共和党人士激烈地争辩着。
clash over/on
The two men have clashed over the report"s conclusions. 这两个男人就该报告的结论争辩起来。
3 [intransitive] especially British English if two events clash, they happen at the same time in a way that is inconvenient 两件事撞车
American Equivalent: conflict
clash with
The announcement has been delayed to avoid clashing with the Prime Minister"s speech. 为了避免与总理的讲话同时发布，该声明被推迟。
freelance adjective, adverb
working independently for different companies rather than being employed by one particular company 自由职业的（地）
She works freelance from home. 她在家做自由职业者。
freelance journalist/writer/photographer etc 自由职业记者/作家/摄影师
ￚfreelance verb [intransitive] 作自由职业
He"s freelancing for several translation agencies. 他为几家翻译社作自由职业。
ￚfreelance also freelancer noun [countable] 自由职业者
photographer noun [countable] someone who takes photographs, especially as a professional or as an artist 摄影师
a fashion photographer 时装摄影师
printer noun [countable]
1 a machine which is connected to a computer and can make a printed record of computer information 打印机
a laser printer 激光打印机
a colour printer 彩色打印机
2 someone who is employed in the trade of printing 印刷工人
itinerary noun[countable] a plan or list of the places you will visit on a journey 旅行计划 （复数 itineraries）
His itinerary would take him from Bordeaux to Budapest. 他的旅行计划显示他将从波尔多到布达佩斯。
brief verb [transitive] to
give someone all the information about a situation that they will need 情况通报
brief somebody on something
The president has been fully briefed on the current situation in Haiti. 总统得到了目前海地局势的详细汇报。
briefing noun [uncountable and countable] information or instructions that you get before you have to do something 信息，指令
Key:
Advanced preparation E
6 weeks ahead C G
3 weeks ahead D
1 week ahead A
At the event B F
Ex. 3. Writing.
Dear Mr. Downe
I am pleased to be able to invite you to the launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.
The official launch will take place at 3pm on 25th July at Royal Bell Hotel, South Harford, Somerset.
During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers - Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.
I do hope your schedule will allow you to accept our invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.
Yours sincerely
Ruth Williams
PR Manager
V. Vocabulary consolidation of unit 4b on page 164
VI. Unit 5a Relocation
relocate verb [intransitive and transitive] if a person or business relocates, or if they are relocated, they move to a different place 搬家
relocate to
A lot of firms are relocating to the North of England. 许多公司都搬到了英格兰的北部地区。
relocate in
businesses that relocate in depressed areas 搬到经济萧条地区的公司
relocate somebody/something to something
The residents were relocated to temporary accommodation while the work was being done. 当工程正在进展的时候，居民被暂时安置在别的地方。
ￚrelocation noun [uncountable]
Why do companies relocate?
Speaking.
· Wh
y do companies relocate to another part of the same country?
· Why do they relocate to another country?
Factors into consideration:
Employment costs, grants, transportation, telecommunications, ……
You can preview the text “Thinking of relocating?”
VII. Oral Practice ---Selling products
Selling Products
u Which aspect of a product do you think is most important to customers?
参考答案
I think reliability is the most important aspect of a product. It should last for years. Besides, user-friendliness is also another important aspect. With modern technology, products are sophisticated. However, it should be easy to use with their multi-functions.
a sophisticated machine, system, method etc is very well designed and very advanced, and often works in a complicated way 精密的
sophisticated software
u Do you think you would be/ are a good salesperson?
参考答案
No, I don’t think I would be a good saleswoman. A good salesperson should possess the following attributes: patience, empathy, persuasiveness, good timing skills, and perseverance.
attribute noun [countable] a quality or feature, especially one that is considered to be good or useful 好的品质
What attributes should a good manager possess? 一个好经理应该具备什么样的品质？
empathy noun [uncountable] the ability to understand other people"s feelings and problems 同情
empathy with/for
She had great empathy with people. 她具有一颗同情人民的心。
u Do you think it is essential to have training for a sales job?
参考答案
Yes. A sales job involves a range of skills. Salespeople should be equipped with such knowledge to facilitate their work.
u Do you think employers should pay commission to their sales staff?
参考答案
Yes. Employers should devise a special payment scheme for its sales staff which should be divided into a base pay plus commissions. Commissions can be incentives to motivate salespeople to be top sellers.
VIII. 数字知识系列（一）<
BR>（一）数字
(1) These numbers are often confusing.
在说基数词时，有些数字容易混淆。他们就是几十和十几。例如：
13 thirteen 30 thirty
14 fourteen 40 forty
15 fifteen 50 fifty
16 sixteen 60 sixty
17 seventeen 70 seventy
18 eighteen 80 eighty
19 nineteen 90 ninety
(2) The word hundred and thousand are always used without an s.
当hundred和thousand在表示某一个具体的数字时总是没有复数变化的。例如：
200 two hundred
3,000 three thousand
N.B.
1500 fifteen hundred (one and a half thousand)
2300 twenty-three hundred
4600 forty-six hundred
In British English, the word hundred is followed by and. In American English, It isn’t.
在英国英语中，hundred的后面总是要跟上一个and，而在美语中，就不用。例如：
432 four hundred and thirty-two(British)
four hundred thirty two (American)
N.B.
hundreds of // thousands of
(二) Telephone numbers
在表述电话号码时，我们应注意以下几个原则：
（1） 电话号码要一位一位的说；
（2） 遇到数字0时，在电话英语中念成是oh(英国英语)或zero（美国英语）。
（3） 在电话号码中如果遇到两个相同的数字可以念成是double X。
比如：6256 7899可以念成是 six two five six seven eight double nine
再比如：010 62655937 可以念成是oh one oh six two six double five nine three seven。
（4） 与电话英语还有一些相关词汇，它们也会在听力考试中出现的，它们是：
extension n. 分机 (ext.) switchboard n. 交换机
operator n.接线员 area code 地区号码
VI. 完型填空。
Dear Miss Brown.
Thank you for your letter of 5 October, concerning (example)… goods purchased in our store in Basingstoke.
I am very sorry indeed that you were not satisfied with the celebration chocolates that you bought from our store. I can (21)….. your disappointment when you discovered that the chocolates were not as shown on the (22)…… and were in(23)…. all the same shape.
Our company is always trying to improve the (24)….. of its merchandise and we are very unhappy when one of our products does not (25)…. satisfaction.
The manufactures of our cho
colates have (26)…. guidelines for production which should (27) …..instances such as this from happening. Obviously our checking and packing procedures were not (28)……. and we will discuss this with the manufactures.
In the (29)….., I regret the disappointment you were (30)….. As a gesture of goodwill, I have pleasure in refunding the (31)….. of the chocolates and enclose a gift voucher that you can
(32)….. in our Basingstoke branch.
Thank you for bringing this matter to our (33)… . I hope any further purchases you may (34)….. at our stores will be up to our (35)…..high standards.
Yours sincerely
A N Ferguson
A N Ferguson
Customer Relations
Example:A faulty B wrong C incorrect D inadequate
21 A know B distinguish C understand D recognize
22 A packaging B layer C parcel D envelope
23 A point B fact C honesty D detail
24 A worth B goodness C quality D grade
25 A Meet B supply C present D give
26 A straight B pure C immediate D clear
27 A prevent B avoid C forbid D contain
28 A followed B admitted C confirmed D engaged
29 A while B meantime C period D space
30 A brought B caused C effected D produced
31 A cost B money C amount D bill
32 A employ B operate C apply D use
33 A view B attention C sight D regard
34 A move B have C make D do
35 A ordinary B usual C common D natural
讲评：这道题的题目是一封道歉信，大家可以再复习一下道歉信的写法。
C A B C D D A A B B A D B C B
merchandise noun [uncountable] formal goods that are being sold 出售的商品
A range of official Disney merchandise was on sale. 一系列官方认可的迪斯尼商品在出售。
They inspected the merchandise carefully. 他们仔细地检查了商品。
satisfaction noun
[uncountable and countable] a feeling of happiness or pleasure because you have achieved something or got what you wanted 满意
ￚ反义词 dissatisfaction
She got great satisfaction from helping p
eople to learn.
Do you feel a sense of satisfaction at the end of the working day?
"I"ve passed all my exams", he announced with satisfaction.
At least he had the satisfaction of knowing that he was right.
Finance officials expressed satisfaction with the recovery of the dollar.
I didn"t want to give him the satisfaction of seeing how upset I was.
people who enjoy reasonably high job satisfaction
refund noun [countable]
1 an amount of money that is given back to you if you are not satisfied with the goods or services that you have paid for 退还的金额
They refused to give me a refund. 他们拒绝退我钱。
Return your purchase within 14 days for a full refund. 如果产品不满意，请在购买商品14日之内退还，可以获得全额退还。
You should go down there and demand a refund. 你可以去那里去要他们退你钱。
refund verb [transitive]
to give someone their money back, especially because they are not satisfied with the goods or services they have paid for 退还，归还
I took the radio back, and they refunded my money. 我把收音机拿回去，他们把钱退给我
1. Self-study Exercises 4.
2.
l You are responsible for planning the magazine advertising of your company’s new product, which is a polish car. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.
l Write a letter of 120-140 words to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him for and other information that you require..
l Do not include addresses.
Dear Ms Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company: Autocare Products
Name of product: Supergloss
Details of advert: 1/2-page black & white
Advert will appear in: June. July and August issues of the magazine
Cost of advert: $350 per issue (3 issues=$1050)
Discount: 5% for early booking
Total Cost: $997.50
We trust that this is satisfactory.
Yours sincerely,
Jack Ellwood
Jack Ellwood
Advertising Sales Manager
To: Ms BeddingtonFrom: John Brown, Marketing DirectorRe: New product advertisingThe Managing Director has approved an increase of budget on this campaign, so we can go for: colour advert, six issues.Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.Also tell them to get the product name right - Supagloss.ThanksJohn
Dear Ms Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company: Autocare Products
Name of product: Supergloss
Details of advert: 1/2-page black & white
Advert will appear in: June. July and August issues of the magazine
Cost of advert: $350 per issue (3 issues=$1050)
Discount: 5% for early booking
Total Cost: $997.50
We trust that this is satisfactory.
Yours sincerely,
Jack Ellwood
Jack Ellwood
Advertising Sales Manager
To: Ms BeddingtonFrom: John Brown, Marketing DirectorRe: New product advertisingThe Managing Director has approved an increase of budget on this campaign, so we can go for: colour advert, six issues.Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.Also tell them to get the product name right - Supagloss.ThanksJohn